Advertising, Branding and Promotion by Hanson Marketing

Hanson Marketing knows you have to win and we know you have to be first in your brand category … It’s our job to get you there.  We are a results oriented full service ad agency, here to help your business through effective promotion, advertising and marketing.  And, although we like to create award-winning ads, our real goal is to first, brand your company or products, then to create ads that lead in the marketplace, ads that win against your competitors and most importantly … increase your sales! 

Hey!  What’s the BIG IDEA?

The Big Idea is just that, a big idea that is a very focused concept for your new brand identity.  The big idea rears it’s magnificent head in the creative, whether it be television commercials, radio campaigns, outdoor billboard advertising, newspaper or magazine print ads, direct mail, internet promotion, or whatever new medium decides to pop up and change the world. 

At Hanson Marketing, we strive for that Big Idea in every project, big or small.  We keep our ideas fresh and exciting and produce advertising that our clients can be proud of while going to battle everyday with the local competitors or national chains. 

Branding Your Business or Product

WE BRAND BUSINESSES!  But first, we research industries…your industry.  Before we can even begin to embark on a solution, we must fully understand the problem.  We first run our qualitative branding research study to find out where you stand in the consumers mind and how you rank in name awareness among your competition.  Then, we ask questions in order to understand your current brand and the life cycle of your company, along with what you hope to achieve.  Through all of our research and questioning we are now able to determine what it is going to take to build your brand, and who the current competitors are. Then, we build it…so they will come. 
 
Television

TV is our peanut butter and jelly...or is it bread and butter?  Either way, we know Television and strive to push the creative envelope as much as a project will allow.  We create local commercials that compete with, and often surpass, national advertising.  Our production team will script and produce a commercial that will best capture your product or service.  Then, we will show you how cost effective an ad buy on Network or cable TV can be!

Radio

You can’t be seen in radio, but you can’t hide either.  Every syllable and sound effect is exposed, without any visuals to hide behind.  That’s why we take pride in creating concise, clever copy to produce an auditory experience that holds your audiences attention like a pubescent boy in a lingerie store.  Hanson Marketing will work with you on your radio campaign to target the demographic that best suits your business.

Print – Newspaper, Magazine, Direct Mail

Ink on paper…what could be better?  Whether it’s a traditional newspaper or magazine ad, a business card, or a coupon by mail for a free tuna fish sandwich we’ve got you covered.  Whether it be a display ad or Classified, a 2 x 2 attention getter or a big beautiful 4 color magazine ad, we do it all.  With a wide source of talented graphic artists and copywriters your print piece will be ink on paper the way the Mona Lisa is oil paint on canvas.  

Billboards

A few words of Excitement! – We love outdoor billboards, because where else do you have the opportunity to effectively communicate your advertising message to someone who’s speeding down the road while talking on the cell phone, polishing off a 64 ounce quadruple latte, and chauffeuring 8 screaming kids to soccer practice.   Our creative team will design the most captivating billboard ad so that motorists will have to look.  Let’s face it, repetition does work.

Internet Advertising

This is the new frontier in advertising.  It’s no longer just a question of whether you have a website it’s a question of does it work?  The key issue now, is to how to best optimize your site so that it can actually generate qualified data and become pro-active. There is a skill to doing this; it takes a lot of talent, a lot of work, a great deal of insight and a thought process to supercede your competition.

Media Buying

Our Media Buying goal is to make every ad dollar look like two.  Creative ads are critical, and placing those ads so they will reach the largest qualified audience is just as critical. In order to generate sales, there has to be a demand for a product.  The issue is to find that section of the universe that actually is qualified to buy your product and service.  At Hanson Marketing, how to reach that audience in the fastest and least expensive manner is our Media Buying goal.  Hanson Marketing uses the most advanced computerized software systems in the world to get you the most effective buy using your target market.

Articles

Here you will find all sorts of articles about advertising.  From promotion to branding, we will try to include the information that you are looking for.  Hanson Marketing wants you to make a wise decision if you are about to start branding your business or product or if you are about to start using an advertising agency to handle your marketing needs.