Newspaper Advertising, Magazine Ads, Direct Mail by Hanson Marketing

Print advertising, such as direct mail, magazine and newspaper is one of the oldest forms of marketing.  Hanson Marketing is an advertising agency that can brand your business through the print media.  From initial creative, design, illustration, photographs and final layout of your ads we can be of service to you.  Also, we can effectively create a print ad campaign to compliment your television, outdoor billboard and radio commercials.

Advantages / Benefits of Print Advertising (Newspapers, Magazines and Direct Mail)

1. Showing your product.  Print Advertising allows you to use photographs and line art to illustrate the features, advantages and benefits of your product.  You can even compare your product to your competitors.

2. Low cost ad layouts.  With the advent of computers and digital graphics we can literally email a layout with full detail and great clarity directly to the print media.  Because of this, the production savings can be tremendous for any advertiser.

3. Broad Reach.  Print Advertising particularly newspaper allows a company to reach a large population in one day.  When large audiences are necessary or sales events are conducted this one-day delivery can be critical.

4. Shelf Life.  Print Advertising can be referenced at a future date.  Some forms of magazines and direct mail are kept in the home for days if not weeks so that an advertiser can reap a benefit at a future date.