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Radio Advertising, Commercials and Campaigns by Hanson Marketing

Radio Advertising is crucial to any effective branding campaign.  As an agency, Hanson Marketing can negotiate lower radio advertising rates and keep costs down to benefit our clients.  We also script and write copy to produce affordable radio commercials, which can air on multiple stations and effectively target potential customers.

Advantages / Benefits of Radio Advertising

  1. Cost / Price - Radio advertising can be very affordable.  Ads can be produced in the :10, :15, :30 and :60 second formats.  For the amount of airings you get with a radio campaign, you can achieve great results at an affordable price.

  2. Demographics – reach your target market based on the statistics provided by the various radio stations.  Each station has it’s own format, i.e., Country, Talk, Sports etc.  Through the use of our software demographics it is our job to find out who listens to each of the local stations and focus your product on the appropriate station.

  3. Testing – radio ads can be changed quite easily and cheaply so that you can find the most effective sales message based on your test.  Your production costs are minimal whether you are recording one spot, or multiple variations of that commercial.   This means that making changes to your ad can be done so at a minor cost or at no cost.

  4. Exposure – radio advertising is one more way to reach your customers.  If you are trying to merchandise your product, radio commercials are a vital piece of your advertising campaigns.